Rupa Publications has released the book with a brand new cover page design with a sketch of Superstar and also enhanced the book with new photographs printed in a bright looking paper.
I wish to share our visitors that we had the golden opportunity of providing some suitable photographs for this book while this enhanced version was in making. And the publishers and author P.C.Bala have duly acknowledged us by providing my name and our website name in photo courtesy section and also in acknowledgement section. I hereby thank them for their gesture.
It is really a pride for me and our website, to be associated with this noble book. Thanks to the Almighty for the every opportunity showering on us.
Ever since i heard that Rupa Publications is going to release the enhanced version of the book, my curiosity level raised to know the factors behind this take over. So, i approached the Publisher Mr Kapish Mehra, Managing Director, Rupa Publications with some queries.
Here’s the excerpts of our interview….
OnlySuperstar.com : What made you to take over Rajini’s Punchtantra?
Rupa Publications : Because it is a great book! When Bala approached me with the proposal of taking over the publication of Rajini’s Punchtantra, we were immediately interested. Rajinikanth is truly a phenomenon—he has crossed all barriers of language and regionalism when it comes to his popularity. And this is a unique book: the use of Rajinikanth’s punchlines, which are so popular with his fans, as mantras for business and life management is brilliant—as well as appropriate.
OSSDC : How do you feel about it?
Rupa Publications : Very excited. It is a fantastic idea, superbly executed by Bala and Raja, and it deserves to be out there for everyone to read. And, at Rupa, we have the sales and distribution network to be able to do just that.
OSSDC : Do you think that the book will create record in sales?
Rupa Publications : We hope! Keeping our fingers crossed.
OSSDC : Have you planned any national or regioinal events / activities to promote the book?
Rupa Publications : Events and activities are in the offing for the next few months. Some of them are very interesting and ‘different’ from the regular book launches. One of them, as far as I am aware, has been not tried in India before. You’ll have to watch our Facebook page (www.facebook.com/rupapublications) and the Rajini’s Punchtantra page (www.facebook.com/Rajinis.Punchtantra) for developments.
OSSDC : How is the initial response in the market, all regions ? Do you have plans to take book to other countries ?
Rupa Publications : The response has been great. Our first print run was exhausted within a month of release; we are reprinting already. And yes, we do plan to have the book reach other countries and audiences via online retailers and also rights sales to foreign publishers.
OSSDC : Any valuable / prominent feedback so far?
Rupa Publications : From Rajinikanth himself! He has said very kind things about the book—Bala would be able to share his exact words with you.
OSSDC : Any target in numbers?
Rupa Publications : Don’t want to jinx this by stating an exact figure. But our ambition is to sell at least many, many thousands of copies.
OSSDC : All the best for an astounding sales sir!
Rupa Publications : Thank you & Welcome!
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The Managing Director of Rupa Publications Mr Kapish Mehra and the Commissioning editor for this book Ms Pradipta Sarkar are seen in the above attached pic.
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