Superstar Rajinikanth's much hyped Kochadaiyaan is making waves
much before its release. Slated for an end of year release, already the
movie's satellite television rights have been sold to JayaTV, seen as
the ruling AIADMK's mouth piece channel. Eros International, the
producers have not disclosed the price yet, but industry sources say it
is a huge deal. Five years ago, Rajinikanth's blockbuster Sivaji's TV
rights were sold to Kalaignar TV reportedly for around
Rs. 5 crore. The then ruling party DMK's mouth piece television wasn't even launched at that time.
There's
more in store for fans. Five lakh mobile phones with embedded
behind-the-scene clippings and the film's trailer would be launched
around September. The highlight would of course be Rajinikanth's
autograph on the back of the phone. A mobile manufacturer has been roped
in for this.
Kochadaiyaan is an adventure movie that would
feature Deepika Padukone as Rajinikanth's lead lady. Directed by the
superstar's younger daughter Soundarya R Ashwin, Oscar winner A R Rahman
scores music.
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