Kollywood is certainly evolving. Gone are the days when the audio release of a film was held in Chennai with dignitaries attending the event. It all started with Gautham Menon’s Vinnaithaandi Varuvaayaa when the music of the film was first released in London and subsequently in Chennai. There are many novel ways which are being introduced to make these events very memorable, thanks the influx of generation-next.In a similar vein, the audio of the Super Star starrer Endhiran will be released in Kuala Lumpur, Malaysia on the 31st of July. Endhiran, the mega mega budget film stars Aishwarya Rai along with Rajinikanth and directed by Shankar. Music is scored by A R Rahman and Sun Pictures are producing the same.
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