For the first time ever in the history of Indian cinema and in the USA, Rajini fans have come up with unique way of celebrating the arrival of Kuselan, using a American mainstream household popular candy company -M&M - to customize superstar Rajinikanth's image in the candies.
10 kgs of candies have been ordered
by the fans for all major cities where Kuselen is being screened in America, and will be distributed on the premier show. M&M candies are similar to Cadbury Gems in India. Rajinikanth's popularity being what it is, M&M agreed to take the special order and deliver it on time for the release of the movie. This will become a collectible item among Rajini fans indeed. Kids may go crazy when they see 'Sivaji' uncle on their favourite candy. Soon, Rajinikanth will be known as Kuselan uncle!
M&M candies and huge vinyl cutouts will light up Kuselan's launch in metros cities across USA. Pyramid Saimira will distribute this movie in the USA, and Jayavel Murugan is extremely happy about the unbelievable response it has generated in America. This eagerly awaited movie will release with 50 prints in the USA alone, and it will leave no city without a launch on the release weekend.
Advance bookings are strong and already a few shows in major cities are nearing sold out status! The excitement simply grows and grows for the arrival of Kuselan.
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